When was the last time you updated your affiliate marketing strategy?
If you’re not integrating multi-channel marketing trends that leverage consumer purchasing behaviors, you’re missing out – and so is your bottom line.
Let’s take a look at three affiliate marketing strategies that are gaining popularity and the techniques that affiliates and affiliate managers are using to increase sales by taking their marketing efforts multi-channel.
- Copyright: fuzzbones
1. Affiliate link embedded coupon codes
Let’s face it, having to recite or type an affiliate link is not only inconvenient and messy, the usage of affiliate links may be conditionally allowed, frowned upon, or prohibited in certain mediums. Link shorteners and cloakers offer ways to clean up cumbersome affiliate links, but at the end of the day, they still redirect to affiliate links.
However, most merchants use shopping carts that allow for custom coupon codes to be created, that can be tied directly to individual affiliates. These coupon codes can be passed to the affiliate tracking platform enabling the merchant to credit the usage of a unique code to the specific affiliate.
In a nutshell, this enables an affiliate to simply use their exclusive coupon code wherever they would normally use an affiliate link. Affiliates need only say “Use Discount Code XXXX when you shop at AnySite.com and you’ll get a 10% discount on me”, opening up the doors to previously obstructed marketing channels. (Don’t forget to include proper disclosures.) Read the rest of this entry »